Masakï Matsushïma - Shiro - Eau de Parfum

This fresh, floral, pure fragrance opens with a delicate bouquet of cotton blossoms, roses, and cyclamen, then the "fresh linen" heart melts into a soft, white, powdery base of white musk, creating a unique olfactory experiment. Based on an obsession with purity and cleanliness, this perfume is the conceptual translation of a social aspect of Japanese society. Masaki wanted, on the one hand, to reflect his fellow Japanese women's obsession and, on the other hand, to tell the rest of the world: This is who we are, and this is the image we want to project. It's amusing how he added a black dot to the design to emphasize the white of the bottle and, without any explanation, states that he is paying tribute to a famous mouse....


white - pure - powdery


Head : Cotton blossoms, roses, cyclamen

Heart : Linen

Base : Spruce balsam, iris, musk